For Fall 2026, Marc Bouwer presented his collection as an original six-episode vertical micro-drama, “Some Like It Haute,” at The Eighth, Chelsea’s newest cocktail bar. Directed by Amber Gray, the collection unfolded episodically — created specifically for the 9:16 screen.
Vertical drama has emerged as one of the most powerful engagement formats in global entertainment. The mobile-first model is built for velocity, cliffhangers, and repeat viewing.
Innovation has long defined Bouwer’s trajectory. In 2009, he was the first designer to place a virtual show on the New York Fashion Week calendar. With Fall 2026, he once again adopted a format aligned with how audiences consume content now.
Attendees included Haley Kalil, Gina Gershon, Yolanda Adams, Denise Bidot, Consuelo Vanderbilt-Costin, Instagram personality Tika The Iggy, Dania Ramirez, and Marc Bouwer’s Fall 2026 cast of models.
Julian Bernstein, Marc Bouwer, Amber Gray, Kisanet Gebregziabher (Photo Credit: Tom Concordia)
Atmosphere (Photo Credit: Tom Concordia)
Marc Bouwer, Gina Gershon (Photo Credit: Tom Concordia)
Marc Bouwer, Haley Kalil (Photo Credit: Tom Concordia)
Yolanda Adams, Marc Bouwer (photo credit: AP / Dave Warren)
Marc Bouwer, Grimanesa Amoros (photo credit: AP / Dave Warren)
Chelsea NYC digital fashion fall 2026 Fashion Film fashion innovation marcbouwer NYFW runway reimagined some like it haute vertical drama
Last modified: March 3, 2026
