Exclusive Celebration Featured Headlining Performances by SOFI TUKKER, Hugel, Adriatique, St. Lucia & Loud Luxury

Montauk, NY – July 7, 2025 – NYLON just wrapped its biggest summer event to date: NYLON Residency at The Surf Lodge, an epic five-day celebration of music, style, and culture. In partnership with the East End’s most iconic venue, from July 2nd through July 6th, the Hamptons hotspot became the backdrop for NYLON’s exclusive summer takeover, powered by its new invite-only Membership program — delivering high-energy performances, immersive brand activations, and unforgettable moments that lit up the holiday weekend.

At the heart of NYLON Residency at The Surf Lodge was a world-class lineup of DJs. The week kicked off with the return of Shark Attack Sounds hosted by Ben Watts with Loud Luxury performing, followed by standout nights featuring a headlining set from SOFI TUKKER, an electrifying July 4th party with Hugel, a dynamic performance by Adriatique, and a closing night set by St. Lucia. Throughout the week, a limited-edition NYLON broadsheet — featuring their latest cover star, Dove Cameron — was also exclusively available onsite.

This exclusive residency was a preview of what’s to come with the official launch of NYLON Membership in late 2025, with hundreds of NYLON Members taking part in the weeklong celebration. Designed for today’s cultural connectors and scene-shapers, the program will offer unprecedented access to NYLON-hosted events, brand partnerships, and other perks, including VIP entry to parties in Coachella Valley, New York Fashion Week, Miami Art Week, and beyond.

“This week at The Surf Lodge, NYLON didn’t just throw a party – we made a statement,” said NYLON Editor-in-Chief Lauren McCarthy. “From headlining performances to a packed dance floor and a celebration of our latest issue, it was everything NYLON is about: bold, boundary-pushing, and culture-defining. We’re incredibly proud to have delivered our biggest summer moment yet.”

“NYLON Membership is all about access — connecting tastemakers to the brands, venues, and cultural experiences that define what’s next,” said BDG CEO Bryan Goldberg. “We’re thrilled to have given some of our first members a front-row seat to the best Fourth of July party in the Hamptons — and a sneak peek of what’s to come.”

VIP attendees included: Emma Roberts, Bethenny Frankel, Meadow Walker, Ashtin Earle, Joshua Jackson, Livvy Dunne, Tessa Brooks, Tinx, Remi Bader, Hannah Godwin, Dylan Barbour, Ava Dash, Kit Keenan, Xandra Pohl, Amelie Zilber, Dale Moss, Kelly Killoren Bensimon, Chase Winovich, Dylan Hales, Ronnie Flynn, and many more.

ASOS also set the style tone as the exclusive fashion sponsor, welcoming guests to shop the curated ASOS summer collection featuring iconic summer looks and a limited-edition Surf Lodge x ASOS x NYLON sweatshirt. Nautica Fragrance kept things cool with a custom Gelato cart featuring scent-inspired flavors like Jasmine Coast and Rose Island, offering guests a multisensory chill-out moment beachside. Sally Hansen turned up the glam with a glowing photo booth and an After Hours DJ Booth takeover, while Vera Wang Fragrance brought romance to the beach with a luminous, fragrance-inspired photo moment perfect for capturing summer’s most luxurious vibes.

Residency Sponsors

ASOS 

ASOS joined NYLON as the exclusive fashion sponsor of NYLON Residency at The Surf Lodge in Montauk, NY. Guests were invited to shop the curated ASOS summer collection, featuring iconic summer looks curated for every vibe. Visitors took home a piece of the party with a limited-edition co-branded The Surf Lodge x ASOS x NYLON sweatshirt. 

NAUTICA

Nautica Fragrance brought the cool to NYLON Residency at The Surf Lodge this Fourth of July. As the party heated up, guests cooled down beachside at Nautica’s custom Gelato cart, featuring flavors inspired by their signature scents — think Jasmine Coast, Rose Island, Nautica Green, and Nautica Red. With tester bottles on-site, attendees sampled the fragrance before tasting the vibe, making for a multisensory chill-out moment that was both refreshing and unforgettable.

SALLY HANSEN

Sally Hansen turned up the heat and NYLON Residency at The Surf Lodge with a high-glam takeover at The Surf Lodge. Guests could strike a pose at the exclusive Sally Hansen photo booth while a DJ spun summer’s hottest tracks under a glowing brand takeover. As night fell, the After Hours DJ Booth transformed into a bold, branded experience — keeping the energy high and nails picture-perfect.

VERA WANG

LOVE was in the air as Vera Wang Fragrance created a magical photo moment at NYLON Residency at The Surf Lodge. Set against the beachside glow, guests discovered a photo moment as mysterious and inviting as the fragrance — the ultimate backdrop for capturing their most luminous and luxurious moments. Inspired by the romance and modernity of Vera Wang’s iconic romantic scent, this installation was a fragrant fantasy brought to life. Be your own Queen of the night at NYLON Nights. 

Last modified: July 10, 2025